FSG | MDBF 2015

To set foot in Mississipi Delta Blues Festival 2015, we developed the FSG campaign
“We want to tell the blues story. And yours too.” which depicts through 3 prints the
historical steps of the blues. Like the musical genre, you also go through several
phases of your life and the FSG wants to be part of it. We developed bandanas and
pins that were stamped with these three phases that pass through the fields of cotton
and work songs, to the first musicians solos, originating the big electrical bands.



This phase of the blues begins with the african slaves who worked
in the cotton fields of the southern United States. They were prohibited
from owning any musical instrument or object that could project some
kind of sound, since the lords feared that they might cause some rebellion
if they communicated in codes. In Africa, religious songs were a very common
tradition passed down through generations of families. During the work,
slaves sang to distract themselves from suffering. In the beginning, they
suffered reprisals, until the lords noticed that the songs was a great tool of
concentration and income of work. These songs were called Work Songs
and marked the beginning of what would turn into blues. The lyrics carried
their suffering and their sorrows through codes, or in some cases, explicitly.



It comes from the evolution of the Work Songs. This phase is characterized
by incorporating guitar into the voice of a single person. The best-known
blues singer of that time was Robert Johnson who, according to a legend,
at the age of 27 died in a very controversial way: his whiskey was poisoned
by the husband of a woman who was his mistress. It was at this stage that
great blues urban legends emerge, such as the tale of the crossroads. Jonhson
would have sold his soul to the devil to get his talent in voice and guitar.
He would have stood at the crossroads between Highways 61 and 49 on a new
moon night. At midnight, the devil appeared to tune the strings of his guitar.
At the end of this phase, blues begins to burst in Chicago.



In this phase, blues becomes an icon of the popular culture
of the south United States. Black people seek to escape slavery
and hopes for a better life and find Chicago as their destination.
The blues leave the countryside and reachthe urban centers,
becoming electric, adding guitars and originating the big
bands. It is consecrated as the genre of music we know today.