SWEEZ | SWEET & FREEZING

To open a modern business, that allied gastronomy and redemption of weakened values. This is the idea behind Sweez.
From decor to uniforms, everything is allusive to the nostalgic 1950’s. The name was originated at the junction of
two words: sweet and freezing. A place where this retro vocation and some modern touches coexists harmoniously,
especially in the visual compositions and service configuration. Inspired by the concept behind the establishment,
we tried to portrait graphically the fun of this special decade. In our first studies, we realized the need to
create a character that symbolizes the values and the good humor that the project wanted to convey. Neither the
mascot, which is the attendant, resists the delights offered by Sweez, because he’s visibly salivating!


Branding: Epic! Design Studio | Photography: Andrei Cardoso | Production: Estúdio Jefferson Hoffman
Clothing: Itiana Pasetti | Consulting: Sulfite Com. e Eventos | Architecture: Cristiane Lisot
Models: Michele de Castilhos and Marina Angeli.

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